Direct Response Copywriter – all genders welcome!

Permanent employee, Full-time · USA, Hybrid

About the Job

Are you a wordsmith with a passion for the green? Vice Golf, a dynamic performance golf brand with a comprehensive product line, is expanding globally at a rapid pace. To bolster our international team, we are seeking a talented copywriter to work remotely. As we strive to maintain a bold and creative edge and cater to the diverse needs of golf enthusiasts worldwide, we are in search of someone who not only excels in crafting compelling product narratives but also possesses a deep knowledge of the game itself. Join us in shaping the narrative of Vice Golf's journey on the global stage.

Ready to embrace your Vice?

Your Fairway

Create engaging and revenue-generating copy for various platforms including websites, emails, landing pages, blogs, social media and print advertisements.
Utilize direct response copywriting techniques to prompt action from the audience, whether it's making a purchase or providing contact information.
Demonstrate an in-depth understanding of the golf industry, its terminology, trends, and target audience preferences.
Conduct thorough research on golf-related topics to ensure accuracy and relevance in content creation.
Work closely with marketing teams to align copywriting efforts with overall strategies and objectives.
Utilize AI productivity and creativity tools to increase the volume and quality of your output.
Implement A/B, multivariate and other relevant forms of objective testing to ensure we find the best-performing creative messages.
Proactively seek and incorporate subjective feedback to optimize copy quality and ensure it conforms with our creative guidelines.

Your Scorecard

Minimum of 5 years of experience in golf writing and direct response copywriting, with a track record of successful revenue generation.
A robust portfolio showcasing previous work in the golf industry, including samples of direct response copy and its impact on sales.
Genuine passion for golf demonstrated through personal involvement in the sport, knowledge of golf culture, and understanding of golfer preferences.
Outstanding command of the English language with impeccable grammar, spelling, and punctuation.
Ability to think strategically and align copywriting efforts with business objectives to drive measurable results.
Flexibility to adapt writing style and tone according to different target audiences and marketing channels.

Our Clubhouse

Diverse, international, open-minded - Our motley team comes in all shapes and sizes but is united by fresh and bold ideas.
Taking ownership from day one - We have big plans, and everyone plays an important role to bring the company to the next level.
We care for your (far) future - You might not think about your retirement yet, but we do! We offer an optional corporate pension plan and subsidize it attractively.

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About us

Vice Golf is a digital native performance golf brand with a full-range offering. With our high quality products and unique style we shake up the good old golf market. With over 180k Instagram followers and a significant performance marketing budget, our leading position in the US market gives us access to advertising options that are not available to most German companies.

Vice Golf is a young and dynamic company with an open, international team of around 50 employees. Our office is located in the heart of Munich, with a large roof terrace and a view of the Alps, lots of fitness equipment and the best kebab in town around the corner. You can expect an attractive salary and exciting benefits.

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YOUR APPLICATION

We appreciate your interest in Vice Golf. Please fill out the following form. If you have difficulties uploading your data, please send an email to recruiting@vicegolf.com